Conquest

Conquest is a celebration of USC's accomplishments in athletics, academics, and spirit with a rally. The student body gathers to enjoy a Ferris Wheel, many food trucks, a bonfire, and a fireworks display. The night ends with a concert, with usually up to 8,000 students and community members in attendance.

Organization

University of Southern California

Role

Director of Graphics

Project Duration

3 months

Challenge

Because Conquest was an event co-hosted by Campus Activities, Concerts Committee, Student Government, and Athletics, the branding of Conquest needed to be easily utilized by all of these organizations. The look needed to be spirited for a rally, striking for a concert, and collegiate for a campus event.

Process

I first designed a logo that would be emblematic of the Trojan spirit. Because Conquest is an annual event, I hoped the logo could be easily adapted for Conquests in future years.

Then, I created the main look which featured Tommy Trojan embellished with gold dust and detailing. This would later be applied to the headlining artists, social media posts, and other advertising. I hoped to create a style that could be applied to a number of the assets that needed to be produced.

Solution

The logo was utilized by all participating organizations for fall communications, advertisements, and event announcements. An abundance of assets was made in preparation for the event, including stage projections, posters, banners, signage, t-shirts backpacks, and beanies. Students continued to wear Conquest spirit apparel year-round.

For the following Conquest, the Campus Activities continued to use the logo year after year.